About Us


Hey y'all! My name is Toy and I am the CEO of Double Standard Beauty. Double Standard Luxury Hair Extensions started as a way for people to express themselves and break the mold. Why can't City Girls have a softer side? And why cant Sweet girls be a savage? Live life outside the box with gorgeous hair that can do both!

All of the hair sold on this site is Raw. That means no dyes or chemical processing. It's primed and ready for all the creativity you want to show, and can last for 24 months with proper care.

Double Standard has everything you need to be your authentic self. I am looking forward to building a community with y'all! Join the email list to join our growing community, learn more about this brand, and to make sure you don’t miss out on our email only discounts!